Based in .
We design and build Calls and Mapping to CRMs that give you and your customers the best experience possible
Things we solve
Many businesses struggle with scattered communication channels and disconnected customer data. With our Calls and CRM Mapping solutions, you can automatically capture call details, log them into your CRM, and maintain a unified customer view. We work with popular platforms and CRMs to streamline communication, reduce manual entry, and empower your teams with real-time insights.
Disconnected Call Logs
Manual call logging leads to missed opportunities and incomplete customer records. We automate the process, ensuring every call — inbound or outbound — is accurately logged into your CRM.
Lack of Context in Sales Calls
Without CRM integration, your team misses out on valuable customer history. Our solutions sync call data with contact records, giving your team the full context to close deals faster.
Inefficient Workflows
Switching between phones, CRMs, and spreadsheets kills productivity. We create seamless workflows where calls trigger updates, task creation, or follow-up actions directly in your CRM.
No Call Analytics
If you can’t measure it, you can’t improve it. We enable tracking and reporting of call activity within your CRM, so you can monitor performance and optimize outreach strategies.
CRM and VoIP Compatibility Issues
Not all systems play nicely together. We bridge the gap between your preferred calling tools (like RingCentral, Twilio, Aircall) and CRMs (like Zoho, Salesforce, HubSpot), ensuring full compatibility and smooth operation.
We can build all types of Calls and Mapping to CRMs
We build and configure a wide range of Call and CRM mapping setups — whether you're looking for automatic call logging, lead scoring based on call behavior, or full VoIP and CRM integration. Our expertise spans across systems like RingCentral, Aircall, Twilio, and CRMs including Zoho, Salesforce, HubSpot, and Pipedrive. We deliver solutions that are tailored, scalable, and aligned with your workflows.
Inbound Call Logging
Automatically capture caller details, call duration, and outcomes into the CRM, so your team never loses critical lead or support information.
Outbound Call Tracking
Every outbound call made by your sales or support team is logged and synced — complete with call notes, recordings, and follow-up tasks.
Click-to-Call Integration
Enable click-to-call functionality directly from your CRM interface, reducing dialing time and improving team efficiency
Dynamic Call Routing Based on CRM Data
Route incoming calls to the right agent based on contact owner, location, or CRM criteria — creating a smarter and more personalized experience.
Real-Time Notifications and Triggers
Set up alerts, auto-tasks, and workflows triggered by call events — ensuring timely follow-ups and actions across departments.
Our Process
We follow a proven, streamlined process to deliver effective Call and CRM Mapping solutions that improve your team's productivity and customer experience. From discovery to deployment, our approach ensures tight integration, smooth user adoption, and measurable business outcomes.
Consultation & Goal Setting
We begin by understanding your communication stack, CRM setup, and desired outcomes. This helps us define a custom integration strategy.
Platform Selection & Compatibility Check
We evaluate your current systems and recommend tools that integrate best with your CRM — whether it’s Twilio, Aircall, or another VoIP provider.
Workflow Design & Custom Mapping
Next, we design workflows and custom field mappings to ensure call data is properly captured and usable within your CRM.
Implementation & Integration
Our team handles the full technical setup, from API integrations to call triggers, ensuring a seamless connection between your calling system and CRM.
Training & Documentation
We train your team to use the integrated system effectively, providing easy-to-follow guides and ongoing support.
Optimization & Support
Post-launch, we fine-tune your integration based on usage data and feedback to ensure maximum performance and adoption.
What makes us different
We go beyond basic integration — we create intelligent, actionable call workflows that supercharge your CRM. By working across platforms like RingCentral, Twilio, Aircall, Zoho, Salesforce, and HubSpot, we deliver highly customized solutions that increase efficiency, improve data quality, and give your team the tools to drive more meaningful conversations. Our approach is strategic, agile, and focused on results.
We live and breathe Calls and Mapping to CRMs
Whether you're ready to start your project or just looking around, give us a call. We'll help you figure out the best option or solution to accomplish your goals.
15+
Years in Business
250+
Clients Served
1,200+
Successfully Completed Projects
92%
Repeat Customer Rate
Trusted worldwide
Take it from the best companies in the world. Time and time again, our current and past clients are impressed by the quality and speed of our work, and become ongoing, lasting partners with Applied Imagination.
"We partnered with AXCEL Studio to integrate our calling system with Zoho CRM, and the results have been phenomenal. The automated call logging and seamless syncing of data directly into our CRM have drastically reduced manual entry and improved the accuracy of our customer records. One of the standout features is the dynamic call routing, which ensures that incoming calls are directed to the right team member based on CRM data. This has improved our response times and personalized the customer experience. Additionally, the click-to-call functionality from within Zoho has significantly boosted our team's efficiency. AXCEL's team provided excellent support throughout the process. From the initial consultation to the final integration and training, they made sure everything was tailored to fit our specific needs. The ongoing support and optimization services have also been valuable, ensuring the system continues to operate at peak efficiency. We highly recommend AXCEL Studio for anyone looking to streamline their communications and improve CRM integration. Their expertise in handling platforms like RingCentral, Twilio, and Zoho has truly made a difference for us!"